Skip to content

Interested in Inbound content marketing/SEO? Meet...

Charlotte
Show me more
SEO results on cell phone

What is Charlotte and how does it work?

Charlotte Info

“Charlotte” by Vonk Digital is a custom search engine optimized content creation service we offer to our website clients who want to professionally optimize their website to show up in Google for searches in their market.

“Charlotte” was named after Charlotte’s Web. 

Just like Charlotte builds her web; we work on your behalf building a fully tailored content machine. It’s our job to make sure we are creating content that has actual search volume in your market (meaning people are actually searching for those terms).

Professionally curated content that increases your relevance online.

blog schedule for mortgage SEO

We create the content to be unique to you. It is relevant to what you are targeting (VA business, First time home buyers, investor loans, fix and flips, etc), the way Google wants it.

This content is carefully curated and scheduled out for you. We analyze what the search queries in your market and reverse engineer a plan to get you in the mix.

Track your results and watch your visibility trend up!

visibility trend for mortgage seo

Our monthly reporting let’s you track your trending. We show you what new keywords you rank for, how you stack up on the google map pack and how your impressions on google search have improved.

We also meet with you quartley to review the progress and plan out the next content batch.

WHO IS THIS FOR?

This service is designed for those who want to be seen as the authority of mortgage knowledge in their market.

Setup

Action items included in our setup fee.

30 Business Citation Submission
Yoast Local SEO
Yoast Premium SEO
MonsterInsights Premium Analytics
Google Analytics Setup/Review
Google Search Console Setup/Review
Sitemap Submission To Google
Google Business Profile Optimization
Setup weekly updates from Blog
Create Loan Products in GMB
Keyword/Niche Planning
Google Spreadsheet of planned content
Optional On-Site SEO

This is an a-la-carte service for each loan option. $100 each page.

Local Website Schema Markup
Title Tags: H1, H2, and H3 Tags
Create META Descriptions
Image ALT Tags
Content Optimization & Keyword Density
Internal Page Linking
URL Keyword Optimization
Ongoing Management
Dedicated Account Manager
Monthly Trend Reporting
Quarterly One-on-One strategy review
Unique blog posts approximately 2K words each.

Select a plan that fits your needs.

Our pricing packages are based on pieces of content. Each content piece is unique to you and approximately 2K words with FAQs and schema markup.

$497 /month

and $997 setup fee

Starter Plan

4 Expertly-Crafted posts per month
*content is created AI assist

Perfect for those who want to post once per week.

4 SEO Optimized Blog Posts
Dedicated Account Manager
Monthly Trend Reporting
Quarterly One-on-One strategy review
$957 /month

and $997 setup fee

Authority Package

8 Expertly-Crafted posts per month
*content is created AI assist

Perfect for those who want to post twice per week.

8 SEO Optimized Blog Posts
Dedicated Account Manager
Monthly Trend Reporting
Quarterly One-on-One strategy review
$1757 /month

and $997 setup fee

Scale Package

16 Expertly-Crafted posts per month
*content is created AI assist

Perfect for those who want to post four times per week.

16 SEO Optimized Blog Posts
Dedicated Account Manager
Monthly Trend Reporting
Quarterly One-on-One strategy review

Book a call to learn more.

Frequently Asked Questions

This is from an actual conversation I had with a client. So I figured it may be helpful to others.

This is not our main business, meaning we do not need to offer it.

Well what does that mean?

We are website platform first, so if we are going to offer SEO, it is going to be done right. It will be a service I am comfortable charging a lot of money for, knowing our clients are getting more value than what they are really paying for.

Why and how did you/your company learn SEO?

When I started Vonk in my garage in 2011 I knew absolutely nothing about SEO. So I did what any new business owner would do. I hired an SEO company to optimize my pages and they also setup “backlinks”. Several months in I get a notification from Google “Your domain has been banned from Google”.

WTF does that mean?

I will tell you, it means Google does not like what you have done, and they essentially have erased you from the internet. Poof, my company was now invisible. You had to type in my exact domain name to find our website. Total panic mode initiated. I was super stoked I quit my job to start a company that was now impossible to find.

How did you recover?

In order to be allowed back on Google our SEO company had to remove ALL the lame articles they wrote on random websites that linked back to us. Then, we had to submit to google for another review. Luckily we passed, and we got back on. Then I fired the SEO provider and that is when I decided to become my own SEO provider. What better person for the job right? I had zero experience but nobody cared more than me that it was done right. I did not trust anyone to produce content for me again.

So how did you learn SEO?

It was easy;) I bothered one of my childhood best friends who was an SEO expert for months non-stop. I still have the emails from him that helped me learn SEO and also structure how I would go on to offer it as a service.

He in a sense mentored me through the learning process. He gave me homework to do, classes to take, content to read. It was a pain in the ass. I hated it. Luckily I had very few clients at the time, so I had plenty of time to take this on.

The I did what any other business owner would do. Find someone to provide your SEO service that is much better than you at it. I am personally pretty good at it, so I can tell pretty quickly if someone knows more than me.

It still took me a few years to find the right person. I now use the same service we sell for Vonk too. I have not let anyone produce anything for this company besides me and Anthony ever since my google ban. So that says a lot about how confident I am in this person.

So why do you guys offer SEO if you don’t need to?

Because I understand what it is like to invest your own money. I have been non-existent on Google before. Selling SEO feels gross, you cannot guarantee it will work.  Many SEO companies can barley explain what they do on a “monthly” basis. The say things like “oh we go through your site and check how the rankings are getting better and tweak the content as needed” That is bullshit… We used to do the same thing and it did not feel right.

Most SEO companies do one big setup in the beginning, then they setup automations to monitor and send you automated monthly reports, yada, yada…

I hate seeing my clients pay for low value. So I think we can do this better.

Ok, so let’s get back to why Vonk SEO is different.

We take it a step further. Yes we do all the initial setup, time consuming, not fun stuff as well. Title tags, optimizing existing pages, and other boring stuff. It is the ongoing work that matters, we produce unique tactical content for you.

When I look at what other SEO companies have down for people its hard to find new unique content they have added, they just tweak existing content each month…

We put more time into the research, planning, and executing. We look at your market, most importantly your niche, and the google content trends. (people also ask)

We pump out 6000 words of content each week for you. We even share what all those topics will be with you. We attack your niche from every angle and answer all the questions we can find about it. I do not think any other SEO service will do all this.

Can you show me an example?

Yes, we have a client in Denver. Her niche is investment property and education on that subject. Here is just one example. If you google “denver rental property portfolio” her site is number 1. That took 1 week to get there. Our goal is do this over and over for this niche. Any searches related to investment properties we want to be in the running for good positioning.

Will results like this be quick for us too?

I don’t know. We do not guarantee results, leads or more business. I can only say 2 things:

  1. We will do the setup the way it should be done.
  2. We will produce strategic content that is worth every penny you spend.

I can guarantee it will feel like you are throwing money out of your car window on the freeway for a while. This takes time. So only move forward with service if you can stick it out and you don’t plan on going anywhere for a while.

We don’t see the point of having a contract. We only work with clients that want the work. If you do not like something we provide, you can cancel it.

We cannot guarantee any results. All markets and niches are different. We are confident that we can drastically increase your visibility but this is not something we can do for a month or two and get you amazing results.

Still Have Questions?

If you can’t find an answer to your question in the FAQ’s below, you can schedule a live one-on-one demo.

Back To Top